The RIDE Home | Labor Day Weekend
Labor Day Weekend festival at the Harley-Davidson Museum celebrating riders and families.
The Harley-Davidson Museum is hosting a four-day celebration over Labor Day weekend that brings together motorcycle enthusiasts, families, and Milwaukee visitors. The outdoor event transforms the museum campus into a hub of activity, featuring live music performances, motorcycle-themed entertainment, food and beverages from MOTOR Restaurant and food trucks, and a Factory Outlet Sale. There's also a Big Unit Poker Run and opportunities to participate in the Milwaukee Ride Challenge. Best of all, outdoor admission is completely free—though if you'd like to visit the museum itself, that admission is sold separately. The event runs Thursday through Sunday, with extended hours Thursday through Saturday (10 a.m. to 9 p.m.) and shorter hours on Sunday (10 a.m. to 5 p.m.).
This isn't just happening at one location either. The RIDE Home extends across Milwaukee with events at six participating Harley-Davidson dealerships throughout the city, keeping the celebration moving all weekend long. You'll find sponsor activations, giveaways, and rolling motorcycle giveaway programming mixed in with the community entertainment. Additional details about performers and activities will be announced as the event approaches, so check back for updates if you're planning to attend.